Jon Gates & Shannon Fox
Director of Research & COO
OTR Global Research: Ralcorp post mortem, The Transition of a Cereal Powerhouse
In August 2008, Ralcorp Holdings Inc.’s (RAH) acquisition of Post cereal from Kraft Foods Inc. was widely viewed as a win‐win for both the 100‐year old Post brand and Ralcorp Holdings. Ralcorp assured confident investors of a smooth transition and a host of new marketing plans. Find out what OTR Global’s Consumer Products Group uncovered through their network of retail chain buyers and category managers across the U.S., after the big hand‐over finally took place.
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