Efficient Frontier's President & CEO, David Karnstedt talks ahead of the Performance Summit, London video

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Efficient Frontier

David Karnstedt

President & CEO

United Kingdom

Efficient Frontier's President & CEO, David Karnstedt talks ahead of the Performance Summit, London

Facebook and social media didn’t exist six years ago and now it is 30% of all display inventory. David briefly discusses industry trends and the interaction of social media with search & display and what is the real genius of social media and the need for marketers to tap in to these tools and platforms like Efficient Frontier that allow people to leverage the complexity to a real marketing advantage.

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